Building your brand may sound to you like a phrase that belongs in a corporate boardroom and doesn’t apply to your podcast. This could not be further from the truth. As much as you may feel like a small-time independent podcast creator, the fact remains that there in order to build your podcast audience you are going to have to market your podcast.
Part of that marketing scheme should include building your online brand and figuring out how to market it.
If you are like me then you were born, tragically, without a single marketing bone in your body. So here are the basics of creating a brand for your podcast.
This may come easily for some of you, the name of your podcast may have been the first thing that you created when you decided to do a podcast. If you haven’t chosen a podcast name yet, here are a few recommendations to consider.
Your podcast name should tie into your podcast topic somehow. If you are podcasting about quilting it makes no sense to call your podcast the SuperNova Podcast. That may sound like common sense to some of you, but I have seen some crazy podcast names out there.
Don’t make your podcast title something obscure that you will appreciate but others will find confusing. You want a name that is easily identifiable and relatable for your dnd podcast podcast audience so that they will remember you. Sometimes you can take a gamble and give your podcast a bizarre name and hope to be memorable because the name is so different, this is a big gamble and sometimes you gotta know when to fold ’em.
If you plan on having a website, and I highly recommend you do, then you should bring your website into consideration as well. If you are going to register your own domain for your website then you will want to pick a name for your podcast for which the website domain is still available. If your podcast is titled The SuperNova Podcast but that domain is already taken and so you register AstronomyCast.com you are going to confuse your audience and there will be a disconnect there. It would be a better option just to rename your podcast AstronomyCast.
Having a tagline is optional, there are a lot of successful podcasts that don’t have a specific tagline but sometimes they are nice when rounding out a brand. Sometimes taglines can be used to elaborate on a podcast title that you had to shorten because it was too long.
Call your podcast AstronomyCast, and have your tagline be – SuperNovas, Black Holes and More…
I can’t stress enough how important the color scheme for your podcast is. It will translate across the board to all of the marketing you do. If you rush to make a decision on color and then you change your mind later on, it will make for a lot of work as you have to go back and re-design your website, logos, business cards, everything else. If you aren’t color coordinated, surf the web and check out the sites you frequent. See what kind of color schemes they are using and try to get an idea of what worksn GM Macleods and what doesn’t work for you, then translate that into what you think fits your podcast. Also pay attention to what colors people use for backgrounds text etc. For a lot of people having a black background and white text is difficult to read, look for trends like that and steer clear from them if at all possible.
Make sure that you have spent enough time selecting a color scheme that you are going to be happy with it for the long haul. If I were to change the color scheme on my site without any warning, many people who frequent the site daily would wonder if they had landed on the wrong site, simply because of the drastic change in appearance. You never want to confuse or surprise your audience that way.
I talk about color schemes a lot because this was one of the areas that I failed in miserably when I started my first podcast. That podcast went through at least 4 different color schemes and site re-designs before I finally found one that I liked. Every time I changed the design, my website traffic to a dip and it took a while to bring those people back in. If I had just spent more time in the preparation of my brand and website I wouldn’t have had to work so hard to rebuild the audience that I had lost.